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Customers vs Transactions

In retail, customer counts and transaction counts are basically the same thing. Each transaction will count as one customer. In hospitality, you can enter the number of covers (customers) for a transaction. Therefore the customer count is the total of the covers, while transaction count is the number of transactions performed.

Note: The total number of customers/transactions shown on each report selection will not necessarily balance as a single transaction may span multiple items/departments, for example a single transaction for a specific day may include 3 items each from a different department. If selecting by date then the total number of transactions would show as 1 whereas if selecting by department the number of transactions for each department would show 1 but the total would be 3. Also the Alert SQL may not tally because Returns transactions (dblqtysold < 0) are excluded from the counts.

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